Connect with the people at the center of what's happening
Advertise on Twitter and achieve strong business results.
Leverage ARC SMMC’s powerful targeting tools to connect with people from all around the world on Twitter.
Twitter Ad campaigns help you reach your marketing goals — whether that's building awareness, driving consideration, or delivering conversions.
Unlike other social media advertising platforms, there's no minimum spend required to get started with Twitter Ads.
Promote your business where current events are most trending
Twitter usage is increasingly prominent during popular cultural events. Live-tweeting updates during sporting events or television show airings has become a popular way for consumers to engage online, making running Twitter Ads especially engaging during popular events like UFC matches, The Olympics, national sport championship games, TV or streaming-service premiers, etc.
On average, Twitter has 192 million daily active users.
96% of Twitter users claim that they use Twitter monthly.
Twitter business solutions to fit your goals
Promote your business account (and website)
Grow your following and create a loyal community on Twitter.
Promote rich videos that showcase your brand
Drive higher brand recall and awareness with show-stopping visual content.
Promote your business’ latest offerings with Tweets
Broadcast your messages to one of the largest audiences on social.
Success Stories
Learn how businesses around the world achieved their goals with Twitter Ads.
The Getty
Museum
LOS ANGELES, CA
Given its budget, Getty initially estimated around 10,000 Tweet engagements at a cost-per-engagement (CPE) of $0.20, but surpassed those predictions by a long shot. From its Twitter Ad campaign, Getty Museum generated 460,645 impressions and 65,628 engagements at a CPE of $0.04— doing vastly better than initially anticipated.
Getty also ran similar ad campaigns on Facebook and Instagram which drove relatively similar impressions but a much lower engagement and a higher cost-per-engagement.
Campus Superior
BARCELONA, SPAIN
Campus Superior (@campussuperior) is a professional training organization offering classroom-based, online, and distance learning courses. Headquartered in Barcelona, they offer an extensive catalogue of courses covering subjects ranging from fashion design to child psychology.
Campus Superior used a Twitter Ads campaign to drive traffic to their website and increase the number leads contacting them directly. The result: 20% increase in website visits from Twitter Ads.
Savage X Fenty
LINGERIE BY RIHANNA
This lingerie label gained more online traffic and new customer acquisition from Twitter Ads.
Savage X Fenty noticed their Twitter ad campaigns outperforming their most efficient scaled media channels in terms of cost-per-purchase, and their results aligned well with the performance trends that they were expecting. The final result— 159% increase in scale quarter-over-quarter (Q4 2020 - Q1 2021)
MANSCAPED
SAN DIEGO, CA
MANSCAPED partnered with the Testicular Cancer Society (@TCSociety) to drive awareness and early detection of the disease throughout Testicular Cancer Awareness Month. MANSCAPED chose to launch this campaign on Twitter because it's a platform that often drives high engagement and conversation around trending topics. The Twitter ad campaign generated a cost-per-thousand impressions (CPM) of $3.17— considerably lower than their year-to-date average CPM of $5.75.
“Twitter is one of the social media platforms that best exhibits our brand voice and personality. We’re interacting with our customers with humor and comedy at a much more frequent pace, to help build authentic and friendly connections.”
— Tyler Wentworth, Director of Social Media at MANSCAPED, Inc.
