Get Started With LinkedIn Ads
Reach your ideal customers on the world's largest professional network.
Drive awareness and generate B2B leads in the world's most viewed professional news feed.
Do business where business is done
Target quality audiences in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.
750M+ Professionals on LinkedIn
4 of 5 LinkedIn members drive business decisions
LinkedIn users have 2X the buying power of average web audiences
#1 platform for B2B lead generation, rated by professional marketers
Reach your business goals with LinkedIn Marketing Solutions
Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.
Hire
Attract talent and recruit candidates from the world’s largest talent pool.
Market
Market to the world's largest professional audience.
Sell
Power your social selling efforts with real-time sales intelligence.
When you market on LinkedIn, you reach customers ready to do business.
Success Stories
Check out how LinkedIn Marketing Solutions helped global brands achieve their marketing goals.
Mercedes-Benz USA
The launch of the first-ever Mercedes-Benz GLB, a three-row SUV at an accessible cost for young families, presented an opportunity and challenge to reach a more mass-market audience outside Mercedes-Benz’s traditional demographic without diluting the brand’s prestige.
After launching an ad campaign on LinkedIn to promote the new vehicle, MBUSA received over 10K clicks to its landing page, with 4,300+ LinkedIn users interacting with their Build Your Own GLB feature on the website, and 150+ leads send to local dealerships.
Nissan Motors India
Nissan Motor wanted to create a targeted campaign to pitch its most popular car in India, the Nissan Sunny, to ‘Career Changers’, a custom audience segment on LinkedIn.
Using LinkedIn’s powerful advertising features, Nissan delivered its ads directly to LinkedIn users inboxes resulting in a message open rate of 88.9%, well above expectations and 4x industry benchmarks. Once people had opened and read their message, there was a call-to-action button that led to a lead intake form. From this ad campaign, Nissan received 45 test drives prom prospective buyers.
Duke University
Duke University sees sky-high conversion rates with LinkedIn Sponsored InMail ads. The campaign’s objective was to encourage email signups to request more information— AKA generate leads for the university. This campaign ultimately delivered a 68% message open rate, a Cost-Per-Lead 10% less than other advertising channels, and a 400% increase in conversions compared to one of their previous marketing campaigns.
The Blue Book Building & Construction Network
The Blue Book Network is one of the largest, most active networks in the commercial construction industry. Historically, the company has used traditional advertising—mailers, trade shows, phone calls—to attract and retain consumers. But over the past few years, as the use of digital marketing channels has become more widespread, The Blue Book Network has invested more and more in platforms like LinkedIn. The results: 218% increase in registrations at a 149% higher conversion rate via LinkedIn Ads compared to Twitter Ads. 86% lower Cost-Per-Lead at a 17% higher clickthrough rate via LinkedIn Ads compared to Facebook Ads, leading to nearly 40% more revenue generated for the company and a 42% lower Cost-Per-Lead at a 250% higher clickthrough rate via LinkedIn Ads compared to Google AdWords.